Can you imagine leaving home without defining the lashes with a mascara? If you can’t, you probably spend plenty of time choosing mascara that will perfectly enhance the beauty of your lashes. Luckily, the mission of finding the right mascara can be accomplished easily, quickly and without being worried that your next purchase will appear to be a disaster. Here is a short guide on how to choose the right mascara.

Buying things that fail to satisfy you fully is frustrating, especially when they aren’t low-priced beauty products. We all know how much such color cosmetic may cost. Therefore, it’s time to choose only the mascara that:

  • answers your needs and fulfills your requirements.
  • will not cause damage to the lashes, clump them or make them weaker.
  • the effect it creates will be worth every penny you spend on it.

How to pick the best mascara?

The most important rule says: DON’T LET THE PRICE BE YOUR ONLY GUIDE. Not always a cosmetic that costs more turns out to be better. With that being said, it’s a good idea to dig dipper and compare prices of similar products – it may turn out that you will find a beauty product that offers you almost the same – or even greater – benefits and that is composed of similar ingredients as its costlier alternative, yet the price isn’t that off-putting. More surprisingly, cheaper products usually happen to be more effective too.

BRUSH/WAND

The most important factor is the applicator that mascara comes with, there is no doubt about it. Therefore, while choosing a mascara, you should always check the wand before making the purchase. In general, we divide the mascara applicators into two categories: “hairy” that are made of nylon, and “rubber” made of silicon. Allergy sufferers should definitely go for the latter because silicone is proven to be hypoallergenic. Actually, these “rubber” wands outperform bristle brushes in several other fields. For example, silicone mascara wands ale more flexible, they adjust to the shape of the lashes more easily so it’s easier to apply the coats without pulling the lashes out. The most important though is to match the size of a wand both to the shape and size of the eyes as well as to the length of the lashes. To clarify, it will be pretty challenging to apply coats to short lashes using a big wand. Universal solution that works for everybody is a medium-sized silicone wand that is made from various-length bristle and is narrowed at tips.

MASCARA COMPONENTS

Few are aware of the importance of another quality that makes a mascara efficient – the formula. We do check it but rather before buying skin care products, leaving color cosmetics without any verification in terms of the constituents whatsoever. It’s time to change this! A good mascara product is made from natural components. For example, mineral waxes can be replaced with plant waxes, instead of synthetic colorants a mascara may contain mineral pigments, and the entire formula can be enriched with natural oils, vitamins and other lash conditioning substances. Naturally, mascara will never replace natural oil or serum, thus taking good care of eyelashes before applying mascara is crucial. Still, it’s better to use a mascara that is able to nourish the lashes instead of the one which systematically makes eyelashes weaker.

DENSITY (CONSISTENCY)

The third element that helps you tell whether a particular mascara is worth spending money on is its density. It’s advised to pay attention to the way the mascara coats the wand: if it drips, this means that it’s too runny and will smudge after being put on the lashes; if it clumps the bristle, this means that it’s too thick so it will clump the lashes as well. Try to find a mascara which consistency allows you to pick up an ideal portion effortlessly and smoothly transfer it onto lashes enveloping them with a velvety and thin coat. Additionally, a mascara should lift and curve your lashes up without flaking off, clumping and smudging the eyelids.

COMMENTS ON A MASCARA

Furthermore, before buying a mascara, it’s suggested reading its reviews (e.g. online drugstores) to find out how the users rate a product you want to buy. Are the comments mostly favorable? What do bloggers say about the mascara you want to get? Once you read a couple of online reviews, you may find out that the choice you made isn’t the best one. Comments and reviews are the most reliable source of knowledge concerning the color cosmetics worth spending money on. When it comes to the mascara products in particular, after spending some time on reading the reviews and comments, you will learn whether a mascara is long-wearing, if it endures various weather conditions and if the consistency changes over time (some mascara products get thicker, which is important information to learn before the purchase).

With all the pieces of information provided above, you won’t surely give off a sound of retreat when thinking about another trip to a shop to find the perfect mascara for yourself! Good luck!


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